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New Deal, Texas is a small rural community located in Lubbock County. It was established in the 1930s as part of President Franklin D. Roosevelt's New Deal program, which aimed to provide relief, recovery, and reform during the Great Depression. The town was named after the New Deal legislation and became a symbol of hope and progress for the struggling agricultural region. Today, New Deal is known for its tight-knit community, friendly atmosphere, and strong emphasis on education, with the New Deal Independent School District being a central part of the town's identity.